September 4th, 2026
Website Builder
Storefront
Price Match Guarantee messaging is now hidden by default on Website Builder websites, ensuring that retailers only promote policies that align with their actual store practices.
Shoppers will no longer see Price Match Guarantee links or informational pop-ups on Product Detail and Package Detail pages. This prevents customer confusion for dealers that do not offer price matching programs, while keeping the underlying feature supported in the platform for future use.
Hidden by default: The Price Match Guarantee link and modal no longer appear on Website Builder Product Detail and Package Detail pages.
Policy consistency: Retailers that do not provide price matching will no longer show conflicting guarantee messaging to shoppers.
Unchanged pricing experience: Core pricing elements continue to display normally, including selling prices, instant savings callouts, discount percentages, and financing options.
Package details: Package Detail pages continue to show package pricing, included items, and financing details without displaying the guarantee badge.
Preserved functionality: The underlying Price Match Guarantee functionality remains in the system and can be restored when needed.
Website Builder only: This update applies exclusively to Website Builder websites. Custom websites are unaffected and continue using their existing behavior.
No merchant toggle yet: Individual toggle controls in Site Settings are not included in this phase. Retailers cannot manually enable or disable this setting themselves.
Requesting re-enablement: Retailers that actively honor price matching and want the guarantee badge displayed on their storefront can contact Customer Support for account assistance.
Non-new inventory: The browsing experience for open-box, scratch-and-dent, and refurbished products remains unchanged.
Pricing calculations: This update does not alter product pricing, promotional discounts, or MAP calculations.